Trademarks provide a powerful marketing impact. Learn how trademark protection strengthens a business's products and services.
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The ipPerformance Group Intellectual Property Training Academy offers a wide range of intellectual property-related training topics for corporate stakeholders. It will enable them to develop intellectual property knowledge to enhance business decisions.
Available courses
Copyright protection enables authors and creators to protect their creative expressions. This module will teach you about the copyright concepts and the importance of copyright for an organization. You will be able to define what a copyright is and the benefits of copyright protection. Additionally, you will be able to describe examples of what a copyright protects.
The Intellectual Property Introduction course is designed to give all Company personnel a basic understanding of intellectual property, how it is protected, why these assets are essential to the business, how to handle proprietary information, how to interact with third parties, and what is expected of all personnel.
Intellectual property plays a key role in all businesses. Large or small. Regardless of industry. Intellectual property assets create business value and competitive advantage for a company. Importantly, these assets influence consumers' confidence and buying decisions. Both companies and consumers rely on intellectual property to differentiate among companies, products, and services, and to make choices. Regardless of job function, everyone is engaged in handling intellectual property assets. We are exploring the business perspective on value protection and creation, and the consumer perspective on gaining greater value from intellectual property assets.
Employees will learn about the business value and underlying principles of intellectual property assets.
In business, working with third-party organizations is a necessity, and the use of social media is commonplace; employees must be aware of guidelines for handling company proprietary information. Using relevant scenarios and examples, students will learn how to protect proprietary information. Students will learn how to handle themselves in various meeting and relationship circumstances.
Invention versus Inventorship is an important legal distinction. This difference is fundamental to patent procurement. While you may participate in the invention process, you are not necessarily considered an inventor by law. The goal of this module is for you to understand the difference between invention participation and inventorship.
Duration: 11-12 minutes
Patents Primer
Invention Capture, Approval, and Patent Procurement
This course introduces the R&D (Developers/Engineers/Scientists) and manufacturing personnel to the business processes by which the company ensures its technical developments are appropriately protected and that IP-related risks are sufficiently managed (and that it has the freedom to operate its business). Students will learn about the key review processes, including the Invention Disclosure Submission, Invention Review, and Patent Procurement.
Intangible assets play a key role in all businesses, large or small, across industries. These assets create business value and competitive advantage for a company.
In this module, we will explore in detail how businesses benefit from creating and protecting the value of their intellectual property assets.
Duration: 3-4 minutes